Corporate Identity
Corporate Identity – Daniel Galik 
Corporate Identity – Hotel Menhard
WHAT IS CORPORATE IDENTITY?
Corporate identity (CI) or Company identity is the impersonation of the company to outer presentation derived from its philosophy, history, culture, strategy and leadership style. To the outer presentation belongs – press materials, architecture, advertisement, company culture as well as its communication.
When designing a CI the important thing is to set a strategy and hold on to it. The process of changing is not easy and should be taken by steps. It is possible, that clients are not ready for an extreme change ant that is why the steps should be spread into phases over a wider period of time.
WHY INVEST IN CORPORATE IDENTITY?
- CI from GDA-GROUP will take your company to whole other level.
- CI is an ideal representative form, where there is an assumption of communication with public.
- Refined CI is an investment that your clients will appreciate.
