Developer projects – Apartment building Lužná
The developer project Lužná is situated in Bratislava on the Lužná street, from which is derived also the name. The investor has already led a several successful projects in this area. The objective of this assignment was a clear vision of the apartment house propagation. Draft and spacial distribution were given by a design office.
The intension was to create a 3D model of the building, web page, 3D map and a ground plan in high resolution, so it will be possible to create a detail of every apartment. The condition was to finish the project in a short timeframe.
The colors of the overall identity was tuned in blue tones. The main theme was a bird looking through a wall, which was located on the original part of the building. The facade is trichromatic and it reflects the construction process of the individual parts of the building. The colourfulness corresponds with the original solution of the buildings, so the color interplay of the whole street will be met. Behind the building is a concept solution of the park revitalization. The place is enriched with a children´s playground, water areas and the rest areas are hiden in a high ground in order to achieve the greatest possible privacy.
The presentational visualisations were used for promotional materials. The pictures were supplemented with figures of people, what schould bring closer the atmosphere of a busy day. In this project we have also used the technology of inserting a model into a real photo and thereby we maximalised the vision of the developer´s intension.